Skip to main content
credit union

First Alliance

Rochester, MN · Est. 1932
A
Trust Grade
Excellent
Score: 92/100

First Alliance is a credit union based in Rochester, Minnesota, established in 1932, with $335 million in total assets serving 21,663 members. By Trust Grade it ranks 45th of 81 credit unions we track in Minnesota. Its net worth ratio of 10.4% trails most similarly sized credit unions (37th percentile), versus a Minnesota median of 12.2%. It was profitable over the most recent period, with a 2.94% return on assets. No consumer complaints against First Alliance appear in the CFPB database over our analysis window — common for an institution of this size and a point in its favor.

Total assets
$335.0M
$100M–1B institution
Members
21,663
Shares & deposits
Net worth ratio
10.4%
Bottom 37% of $100M–1B peers · Minnesota median 12.2%
Return on assets
2.9%
Top 1% of $100M–1B peers · Minnesota median 0.86%
Rank in Minnesota
#45
of 81 credit unions

How First Alliance compares to Minnesota peers

Net worth ratio
Bottom 37% of $100M–1B peers
First Alliance
10.4%
Minnesota median
12.2%
Higher capital ratio = stronger financial cushion
Return on assets
Top 1% of $100M–1B peers
First Alliance
2.9%
Minnesota median
0.9%
Higher ROA = more profitable relative to asset base

How we graded First Alliance

The Trust Grade blends financial strength with complaint history. Full methodology →

Financial strength
92/100
Customer experience
n/a
Overall
A · 92
  • Well-capitalized (10.4% capital ratio)
  • Strongly profitable (ROA 2.94%)
  • No CFPB complaints on record

Consumer complaints (CFPB)

No CFPB complaints are on file for First Alliance over the analysis window. For a smaller institution this is common and counts in its favor.

Are deposits at First Alliance insured?

Yes. First Alliance is an NCUA-insured credit union. Deposits are federally insured up to $250,000per depositor, per ownership category — regardless of this institution's Trust Grade. The grade reflects financial strength and complaint history for comparison, not the safety of insured deposits.

First Alliance: frequently asked questions

Is First Alliance a good credit union?

First Alliance earns a Bankzia Trust Grade of A (92/100, "Excellent"), based on a financial-strength score of 92/100 (it has no CFPB complaints on record). Well-capitalized (10.4% capital ratio); Strongly profitable (ROA 2.94%).

Is First Alliance NCUA-insured?

Yes. First Alliance is a NCUA-insured credit union. Deposits are protected up to the standard NCUA limit of $250,000 per depositor, per ownership category.

How big is First Alliance?

First Alliance holds $335 million in total assets, ranking 45th of 81 credit unions we track in Minnesota. It serves 21,663 members.

Does First Alliance have CFPB complaints?

No CFPB complaints against First Alliance appear in our data over the analysis window, which is typical for a credit union of this size.

Similar Credit Unions

Minnesota Valley
credit union · Mankato, MN · $334M assets
Centricity
credit union · Hermantown, MN · $338M assets
Sharepoint
credit union · Bloomington, MN · $368M assets
My
credit union · Bloomington, MN · $371M assets
Trustar
credit union · International F, MN · $374M assets
Home Town
credit union · Owatonna, MN · $296M assets

Financial data from NCUA call reports; complaint data from the CFPB Consumer Complaint Database. Bankzia is an independent resource and is not affiliated with any government agency or financial institution. Figures are for general information, not financial advice.

From the Blog

View all guides →