First Choice
First Choice is a credit union based in Marshfield, Wisconsin, established in 1967, with $50 million in total assets serving 3,282 members. By Trust Grade it ranks 12th of 99 credit unions we track in Wisconsin. Its net worth ratio of 16.1% is stronger than 61% of similarly sized credit unions, versus a Wisconsin median of 12%. It was profitable over the most recent period, with a 1.31% return on assets. No consumer complaints against First Choice appear in the CFPB database over our analysis window — common for an institution of this size and a point in its favor.
How First Choice compares to Wisconsin peers
How we graded First Choice
The Trust Grade blends financial strength with complaint history. Full methodology →
- Strongly capitalized (16.1% capital ratio)
- Strongly profitable (ROA 1.31%)
- No CFPB complaints on record
Consumer complaints (CFPB)
No CFPB complaints are on file for First Choice over the analysis window. For a smaller institution this is common and counts in its favor.
Are deposits at First Choice insured?
Yes. First Choice is an NCUA-insured credit union. Deposits are federally insured up to $250,000per depositor, per ownership category — regardless of this institution's Trust Grade. The grade reflects financial strength and complaint history for comparison, not the safety of insured deposits.
First Choice: frequently asked questions
Is First Choice a good credit union?
First Choice earns a Bankzia Trust Grade of A (98/100, "Excellent"), based on a financial-strength score of 98/100 (it has no CFPB complaints on record). Strongly capitalized (16.1% capital ratio); Strongly profitable (ROA 1.31%).
Is First Choice NCUA-insured?
Yes. First Choice is a NCUA-insured credit union. Deposits are protected up to the standard NCUA limit of $250,000 per depositor, per ownership category.
How big is First Choice?
First Choice holds $50 million in total assets, ranking 12th of 99 credit unions we track in Wisconsin. It serves 3,282 members.
Does First Choice have CFPB complaints?
No CFPB complaints against First Choice appear in our data over the analysis window, which is typical for a credit union of this size.
Similar Credit Unions
Financial data from NCUA call reports; complaint data from the CFPB Consumer Complaint Database. Bankzia is an independent resource and is not affiliated with any government agency or financial institution. Figures are for general information, not financial advice.
