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Priority

Russellville, AR · Est. 1967
B
Trust Grade
Strong
Score: 87/100

Priority is a credit union based in Russellville, Arkansas, established in 1967, with $8 million in total assets serving 1,974 members. By Trust Grade it ranks 35th of 48 credit unions we track in Arkansas. Its net worth ratio of 11.0% trails most similarly sized credit unions (24th percentile), versus a Arkansas median of 16.2%. It was profitable over the most recent period, with a 0.02% return on assets. No consumer complaints against Priority appear in the CFPB database over our analysis window — common for an institution of this size and a point in its favor.

Total assets
$7.8M
<$100M institution
Members
1,974
Shares & deposits
Net worth ratio
11.0%
Bottom 24% of <$100M peers · Arkansas median 16.2%
Return on assets
0.0%
Bottom 22% of <$100M peers · Arkansas median 0.57%
Rank in Arkansas
#35
of 48 credit unions

How Priority compares to Arkansas peers

Net worth ratio
Bottom 24% of <$100M peers
Priority
11.0%
Arkansas median
16.2%
Higher capital ratio = stronger financial cushion
Return on assets
Bottom 22% of <$100M peers
Priority
0.0%
Arkansas median
0.6%
Higher ROA = more profitable relative to asset base

How we graded Priority

The Trust Grade blends financial strength with complaint history. Full methodology →

Financial strength
87/100
Customer experience
n/a
Overall
B · 87
  • Well-capitalized (11.0% capital ratio)
  • Profitable (ROA 0.02%)
  • No CFPB complaints on record

Consumer complaints (CFPB)

No CFPB complaints are on file for Priority over the analysis window. For a smaller institution this is common and counts in its favor.

Are deposits at Priority insured?

Yes. Priority is an NCUA-insured credit union. Deposits are federally insured up to $250,000per depositor, per ownership category — regardless of this institution's Trust Grade. The grade reflects financial strength and complaint history for comparison, not the safety of insured deposits.

Priority: frequently asked questions

Is Priority a good credit union?

Priority earns a Bankzia Trust Grade of B (87/100, "Strong"), based on a financial-strength score of 87/100 (it has no CFPB complaints on record). Well-capitalized (11.0% capital ratio); Profitable (ROA 0.02%).

Is Priority NCUA-insured?

Yes. Priority is a NCUA-insured credit union. Deposits are protected up to the standard NCUA limit of $250,000 per depositor, per ownership category.

How big is Priority?

Priority holds $8 million in total assets, ranking 35th of 48 credit unions we track in Arkansas. It serves 1,974 members.

Does Priority have CFPB complaints?

No CFPB complaints against Priority appear in our data over the analysis window, which is typical for a credit union of this size.

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Combined
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Natural State
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Financial data from NCUA call reports; complaint data from the CFPB Consumer Complaint Database. Bankzia is an independent resource and is not affiliated with any government agency or financial institution. Figures are for general information, not financial advice.

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