Direct
Direct is a credit union based in Needham, Massachusetts, established in 1953, with $790 million in total assets serving 23,538 members. By Trust Grade it ranks 82nd of 122 credit unions we track in Massachusetts. Its net worth ratio of 11.3% is stronger than 51% of similarly sized credit unions, versus a Massachusetts median of 12%. It posted a loss over the most recent period (-0.10% return on assets), a point to watch. Consumers filed 5 complaints about Direct, Inc with the CFPB — 6.3 per $1B in assets, a lower rate than 85% of peers.
How Direct compares to Massachusetts peers
How we graded Direct
The Trust Grade blends financial strength with complaint history. Full methodology →
- Strongly capitalized (11.3% capital ratio)
- Unprofitable over the period (ROA -0.10%)
- 6.3 complaints per $1B in assets
Consumer complaints (CFPB)
5 complaints filed with the CFPB against Direct, Inc — 6.3 per $1B in assets.
Are deposits at Direct insured?
Yes. Direct is an NCUA-insured credit union. Deposits are federally insured up to $250,000per depositor, per ownership category — regardless of this institution's Trust Grade. The grade reflects financial strength and complaint history for comparison, not the safety of insured deposits.
Direct: frequently asked questions
Is Direct a good credit union?
Direct earns a Bankzia Trust Grade of B (86/100, "Strong"), based on a financial-strength score of 87/100 and a customer-experience score of 67.82/100. Strongly capitalized (11.3% capital ratio); Unprofitable over the period (ROA -0.10%).
Is Direct NCUA-insured?
Yes. Direct is a NCUA-insured credit union. Deposits are protected up to the standard NCUA limit of $250,000 per depositor, per ownership category.
How big is Direct?
Direct holds $790 million in total assets, ranking 82nd of 122 credit unions we track in Massachusetts. It serves 23,538 members.
How many complaints does Direct have?
Consumers filed 5 complaints about Direct, Inc with the CFPB, or 6.3 per $1B in assets.
Similar Credit Unions
Financial data from NCUA call reports; complaint data from the CFPB Consumer Complaint Database. Bankzia is an independent resource and is not affiliated with any government agency or financial institution. Figures are for general information, not financial advice.
