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credit union

Simplicity

Marshfield, WI · Est. 1949
B
Trust Grade
Strong
Score: 89/100

Simplicity is a credit union based in Marshfield, Wisconsin, established in 1949, with $533 million in total assets serving 28,839 members. By Trust Grade it ranks 69th of 99 credit unions we track in Wisconsin. Its net worth ratio of 9.9% trails most similarly sized credit unions (29th percentile), versus a Wisconsin median of 12%. It was profitable over the most recent period, with a 0.81% return on assets. No consumer complaints against Simplicity appear in the CFPB database over our analysis window — common for an institution of this size and a point in its favor.

Total assets
$533.4M
$100M–1B institution
Members
28,839
Shares & deposits
Net worth ratio
9.9%
Bottom 29% of $100M–1B peers · Wisconsin median 12%
Return on assets
0.8%
Top 41% of $100M–1B peers · Wisconsin median 0.86%
Rank in Wisconsin
#69
of 99 credit unions

How Simplicity compares to Wisconsin peers

Net worth ratio
Bottom 29% of $100M–1B peers
Simplicity
9.9%
Wisconsin median
12.0%
Higher capital ratio = stronger financial cushion
Return on assets
Top 41% of $100M–1B peers
Simplicity
0.8%
Wisconsin median
0.9%
Higher ROA = more profitable relative to asset base

How we graded Simplicity

The Trust Grade blends financial strength with complaint history. Full methodology →

Financial strength
89/100
Customer experience
n/a
Overall
B · 89
  • Well-capitalized (9.9% capital ratio)
  • Profitable (ROA 0.81%)
  • No CFPB complaints on record

Consumer complaints (CFPB)

No CFPB complaints are on file for Simplicity over the analysis window. For a smaller institution this is common and counts in its favor.

Are deposits at Simplicity insured?

Yes. Simplicity is an NCUA-insured credit union. Deposits are federally insured up to $250,000per depositor, per ownership category — regardless of this institution's Trust Grade. The grade reflects financial strength and complaint history for comparison, not the safety of insured deposits.

Simplicity: frequently asked questions

Is Simplicity a good credit union?

Simplicity earns a Bankzia Trust Grade of B (89/100, "Strong"), based on a financial-strength score of 89/100 (it has no CFPB complaints on record). Well-capitalized (9.9% capital ratio); Profitable (ROA 0.81%).

Is Simplicity NCUA-insured?

Yes. Simplicity is a NCUA-insured credit union. Deposits are protected up to the standard NCUA limit of $250,000 per depositor, per ownership category.

How big is Simplicity?

Simplicity holds $533 million in total assets, ranking 69th of 99 credit unions we track in Wisconsin. It serves 28,839 members.

Does Simplicity have CFPB complaints?

No CFPB complaints against Simplicity appear in our data over the analysis window, which is typical for a credit union of this size.

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Financial data from NCUA call reports; complaint data from the CFPB Consumer Complaint Database. Bankzia is an independent resource and is not affiliated with any government agency or financial institution. Figures are for general information, not financial advice.

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