Heartland
Heartland is a credit union based in Madison, Wisconsin, established in 1936, with $657 million in total assets serving 33,565 members. By Trust Grade it ranks 45th of 99 credit unions we track in Wisconsin. Its net worth ratio of 11.6% is stronger than 55% of similarly sized credit unions, versus a Wisconsin median of 12%. It was profitable over the most recent period, with a 0.69% return on assets. No consumer complaints against Heartland appear in the CFPB database over our analysis window — common for an institution of this size and a point in its favor.
How Heartland compares to Wisconsin peers
How we graded Heartland
The Trust Grade blends financial strength with complaint history. Full methodology →
- Strongly capitalized (11.6% capital ratio)
- Profitable (ROA 0.69%)
- No CFPB complaints on record
Consumer complaints (CFPB)
No CFPB complaints are on file for Heartland over the analysis window. For a smaller institution this is common and counts in its favor.
Are deposits at Heartland insured?
Yes. Heartland is an NCUA-insured credit union. Deposits are federally insured up to $250,000per depositor, per ownership category — regardless of this institution's Trust Grade. The grade reflects financial strength and complaint history for comparison, not the safety of insured deposits.
Heartland: frequently asked questions
Is Heartland a good credit union?
Heartland earns a Bankzia Trust Grade of A (94/100, "Excellent"), based on a financial-strength score of 94/100 (it has no CFPB complaints on record). Strongly capitalized (11.6% capital ratio); Profitable (ROA 0.69%).
Is Heartland NCUA-insured?
Yes. Heartland is a NCUA-insured credit union. Deposits are protected up to the standard NCUA limit of $250,000 per depositor, per ownership category.
How big is Heartland?
Heartland holds $657 million in total assets, ranking 45th of 99 credit unions we track in Wisconsin. It serves 33,565 members.
Does Heartland have CFPB complaints?
No CFPB complaints against Heartland appear in our data over the analysis window, which is typical for a credit union of this size.
Similar Credit Unions
Financial data from NCUA call reports; complaint data from the CFPB Consumer Complaint Database. Bankzia is an independent resource and is not affiliated with any government agency or financial institution. Figures are for general information, not financial advice.
