Superior Choice
Superior Choice is a credit union based in Superior, Wisconsin, established in 1932, with $726 million in total assets serving 37,252 members. By Trust Grade it ranks 94th of 99 credit unions we track in Wisconsin. Its net worth ratio of 7.4% trails most similarly sized credit unions (1th percentile), versus a Wisconsin median of 12%. It was profitable over the most recent period, with a 0.38% return on assets. No consumer complaints against Superior Choice appear in the CFPB database over our analysis window — common for an institution of this size and a point in its favor.
How Superior Choice compares to Wisconsin peers
How we graded Superior Choice
The Trust Grade blends financial strength with complaint history. Full methodology →
- Well-capitalized (7.4% capital ratio)
- Profitable (ROA 0.38%)
- No CFPB complaints on record
Consumer complaints (CFPB)
No CFPB complaints are on file for Superior Choice over the analysis window. For a smaller institution this is common and counts in its favor.
Are deposits at Superior Choice insured?
Yes. Superior Choice is an NCUA-insured credit union. Deposits are federally insured up to $250,000per depositor, per ownership category — regardless of this institution's Trust Grade. The grade reflects financial strength and complaint history for comparison, not the safety of insured deposits.
Superior Choice: frequently asked questions
Is Superior Choice a good credit union?
Superior Choice earns a Bankzia Trust Grade of C (77/100, "Average"), based on a financial-strength score of 77/100 (it has no CFPB complaints on record). Well-capitalized (7.4% capital ratio); Profitable (ROA 0.38%).
Is Superior Choice NCUA-insured?
Yes. Superior Choice is a NCUA-insured credit union. Deposits are protected up to the standard NCUA limit of $250,000 per depositor, per ownership category.
How big is Superior Choice?
Superior Choice holds $726 million in total assets, ranking 94th of 99 credit unions we track in Wisconsin. It serves 37,252 members.
Does Superior Choice have CFPB complaints?
No CFPB complaints against Superior Choice appear in our data over the analysis window, which is typical for a credit union of this size.
Similar Credit Unions
Financial data from NCUA call reports; complaint data from the CFPB Consumer Complaint Database. Bankzia is an independent resource and is not affiliated with any government agency or financial institution. Figures are for general information, not financial advice.
